Real business owners.

Welcome back to Real Business Owners podcast.

This is Trevor Cowley.

I'm going to do a solo show today.

Kel is out of town with his family.

And I want to get into the meat and potatoes of something that I think that a lot of businesses

aren't doing properly.

And that's operating their Instagram

account and how they're doing it, how we're doing it. I've been doing this for about a year

and a half now. The first year was a huge learning curve for me. So the real business owner's

account didn't just happen where we set something up three months ago and we were able just to, you know, start getting 11,000 followers within a three month timeframe.

You need to understand that I went through a lot of trial and error that first year under our easier accounting Instagram account that ultimately got shut down at 8300 followers or deactivated, I guess I should say.

Still don't understand why that happened.

If you guys ever have experienced an Instagram account that got deactivated, they'll never tell you why.

They'll just say you didn't follow user guidelines.

And so, you know, again, that's something that still boggles my mind.

But it is what it is.

And I didn't want to waste too much of my time or efforts focusing on something that I had no control over.

So I want to share with you guys this story because I think it's important and there's a parallel in business just in general with what happened.

Right. So I estimated that we spent roughly about $35,000 over that year building that Instagram account between, you know, having a videographer, the camera equipment, the boosted ads, the giveaways that we did in order to get it where it was.

And when you spend that type of money and then all of a sudden it gets taken away from you, it's definitely frustrating.

And I'm not going to lie and tell you that I wasn't frustrated when that happened.

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