Real business owners.

Episode two of real business owners.

It's me, Trevor Cowley, and we've got my partner, Kell Goodman, here.

What's up, everybody?

Today we want to go over the process of, I guess, evaluating the option of raising your prices within

of your business. You know, we've done that with inside of your business. We've done that with inside of our

companies. We've advised some people to do that. They've seen some good results with inside of their

companies. And we want to go over some of the pros, or in other words, some of the benefits that you

will see just by increasing your prices.

Kel, what do you kind of have to add to that?

Yeah.

Yeah, I mean, I know that we've talked about this this morning a little bit.

Yeah, we did.

Yeah, it's perfect timing, man, because like we've had a couple situations recently where

we've seen where that can really benefit people, man.

Like, I was telling you about my cousin a little bit.

So she's, she's in the photography business.

She got into it.

She's super passionate about it.

And now it's become not fun for her.

She's kind of falling out of love with her business because she's been she's been running promotions and, you know,

underpaying herself or undercharging her customers just to build that clientele, which,

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