Episode 282: Melissa Houston: How to Become Cash Confident as an Entrepreneur
Habits and Hustle
Jen Cohen
4.5 • 818 Ratings
🗓️ 6 October 2023
⏱️ 31 minutes
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| 0:00.0 | Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it. So we have a special guest |
| 0:10.0 | today because not only are you an author, Melissa Houston, but you're also my friend. And Melissa is a |
| 0:17.0 | contributor at Forbes and also wrote a fantastic book called Cash Confident, which is, I think, |
| 0:24.4 | what I love about it, it is very simple to understand and grasp and it basically gives |
| 0:30.9 | people a blueprint for how to manage your money within your business, basically, be more confident about cash, right? |
| 0:39.3 | Yes, thank you for saying that because that's exactly what I aimed for. |
| 0:43.3 | There's so many accountants who write books, but they can only be understood by other accountants. |
| 0:49.3 | Right. |
| 0:50.3 | And I really, yeah, and it's like, that's not very helpful for the average entrepreneur because you're not an accountant. |
| 0:56.0 | Right. |
| 0:57.0 | Nor do you want to be, right? |
| 0:58.0 | Well, yeah. |
| 0:59.0 | And also it's like this is what I love about it also is that like it can save people who are entrepreneurs so much money by learning very basic things that they could be doing and looking out for. |
| 1:10.0 | Yes. |
| 1:11.6 | And so why did you name it cash confident? |
| 1:14.6 | What is it to be cash confident? |
| 1:16.6 | Yeah, that's such a good question because my whole premise of She Mean Profit is I really want |
| 1:23.6 | to empower entrepreneurs and business owners with business financial literacy. And once you |
| 1:28.6 | have those skills, you feel like so confident and so unstoppable. So, you know, to the point of cash |
| 1:35.8 | confident, it's getting you confident with the numbers in your business because like you said, |
| 1:40.6 | there's so much money, there's so much profit to be made when you look at your numbers and you tighten things up in your business, right? People think, I don't want to look at my numbers. They scare me, whatever. But there's so much value in knowing what's going on in your business and knowing your numbers. It's so true. In fact, actually, what's so interesting, so many big brands, people look from the outside. |
| 2:01.3 | Perception is not always reality, right? |
... |
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