You live by the media, you die by the media. I mean, that's a fundamental Newtonian law of nature.

I mean, so to some extent, like the psychology element, a lot of people like talking to reporters,

like, and people should keep talking to me all day. But look, I mean, the standard crisis comms

playbook, especially with a legally dicey situation, just to shut up and say nothing and hope

that you can take a few ears of bad stories in order

to protect yourself legally and guess it depends how badly you don't want to go to jail.

If you'd rather have a slightly less negative public profile in exchange for maybe going

in jail, then maybe it's worth it. I can't make the decision for you. But ultimately,

yeah, I mean, he's obviously placing his public relations mission above his legal mission. I'm not commenting

on kind of Sam specifically, but there is a conservatism, like small C or, you know, not political

conservatism, but like there is a attitudinal conservatism to like crisis that sometimes serves

people wrongly in my experience. I think that's true, yeah. Where do you think that the downside of talking is greater than the upside? Maybe, but there's also like a flood the zone element where, I mean, we're recording this on Friday, like Sam's done 10 interviews or something like that. I don't know. There's people out there who might say on Monday, I thought this guy was a total fraud and a total crook. And, you know, maybe by Friday you say, okay, maybe he was in over his head. I'm not saying I agree with this, but like you could see someone saying that. So like, I do think it has just objectively improved his public relations posture, partially because you couldn't really go down from the bottom when he was at. The question is, does this boomerang on him in like six months?

So there's this truism that many lawyers understand, especially like tort lawyers, that if

you just apologize, you are much more likely to get out of a lawsuit if there's an accident

of some kind, you know?

However, and this is a medical

malpractice trism, you know, all of that is true. However, no one wants to apologize in case there is a lawsuit and that's taken as a statement of admission, right? So people are in this catch-22, where if it works, it's great. You have a high likelihood of actually improving your outcome. If it doesn't work, you've basically damned yourself.

And it does feel like some of his...

I mean, this isn't exactly that posture,

although I think he can accidentally come close to making some significant admissions, like the one

I just mentioned. But it does definitely seem like his, to the extent that this is actually a legal

strategy, his lawyers are actually advising this. And there was some eye contact made off screen during the deal book interview that made me think that maybe at very least counsel was in the room. That's just pure conjecture, but that's what I read. I mean, I think a big part of the story just from a, maybe this is inflated journalistically, but like a big part of the story about Sam is his family.

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