All right, who's ready for episode number 232 with, man, one of the boutique owners that I have

been friends with and followed for such a long time. She's been in the business and you guys

are going to love her to pieces. You guys meet my friend, Randa Karaba, the owner of, I could say

three different businesses. You'll have to listen to the podcast to find out.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

So I'm sure all of you remember one of the very first boutiques you followed on social media,

right? Think of that boutique now. I think of Randa, Karaba, and I think of Southern Jules. And maybe it was

because I grew up more on the Western side of things and I saw what Randa was doing in our Western

industry and going to the NFR.

But man, this girl had social media figured out.

And she was one of the first to really latch on and create not only a great brand name for Southern Jules,

but she created her own personal brand right along the way.

And she's truly one of the first boutique owners that i think figured this out so it was such a

pleasure to watch randa grow and evolve southern jewels over the years she even joined us at our

very first boutique summit on our very first opening panel her in kelsey darby with the lace cactus

to talk about the ups and downs of growing a big boutique.

Now it wasn't long after that, that Randa actually sold Southern Jewels and created Randa

Karaba the label and now has taken her her journey and her personal brand on yet another

...