Hello, guys. It is time for episode number two three zero and just in time for the busiest time of the

year. We're going to dive deep into what you need to know about small business Saturday and five

ways that you can maximize it in your business this year.

Let's talk about your business strategy and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

All right, you guys, today is the day. Whether you are a brick and mortar store, an online

boutique, or a mobile or pop-up shop,

we've got to talk about small business Saturday. So when I was growing up, I grew up on a farm

and ranch and my dad always said, you've got to make hay while the sun shines, right? Logical.

And in retail, this is the exact same thing. Because during the fourth fourth quarter I know your sales are going to be

bomb if you're out there hustling but we've also got to make sure that we're prepping for what comes

next year so making sure that we maximize small business Saturday and all of our holiday promotions

in the right way is going to make a big difference to our bottom line and our profitability this season

so that we are prepared for the new year, even if the J months tend to be a little bit slower, right?

The other thing we've got to keep in mind when it comes to holiday promotions and small business Saturday is not just the profitability of all of it, but I know that you started this business because you also longed for some freedom and some flexibility.

I know so many boutique owners that we talk to daily are moms or they've got busy families or they also want to make sure they have enough time to take care of themselves and have some hobbies they enjoy.

And in retail, most of the time you're so busy over Thanksgiving,

over the holiday, over the Christmas holiday, over Hanukkah, whatever you celebrate,

that sometimes you're so busy in the store, you don't always get to take the time to

enjoy the season with your family and your loved ones. So I also want you to be mindful today

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