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When the archaeologist Howard Carter and his wealthy patron Lord Carnarvan first opened the nearly untouched tomb of King Tutankhammon in 1922, they immediately understood the gravity of what they had discovered.

This tomb is still recognized as one of the best preserved pharaonic burial sites ever uncovered by archaeologists.

The treasures visible in the antechamber, which was just the first of four rooms in the tomb, hinted at even more spectacular riches to be found deeper in the burial.

Both men realized that if they weren't careful,

this sensitive archaeological site in the Valley of the Kings

could quickly become a media circus.

Neither Carter nor Carnarvan were what today we would call media trained.

Howard Carter in particular had a reputation for being prickly and sometimes downright rude

when dealing with journalists or anyone else he thought was asking a stupid question.

So Lord Carnarvin decided that he was going to get ahead of this. To that end,

he reached out to his old friend J.J. Aster the 5th. At the time, Astor was the chairman of the Times

newspaper group. The two aristocrats hammered out a deal where, for 5,000 pounds, the Times of London would get the exclusive rights to report on Carter's excavation of the tomb.

Times photographers were also given exclusive access and were the only media permitted to take any pictures of the fines.

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