4.7 • 3.5K Ratings
🗓️ 24 September 2024
⏱️ 80 minutes
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0:00.0 | When the |
0:05.0 | archaeologist Howard Carter and his wealthy patron Lord Carnarvin |
0:12.0 | first opened the nearly untouched tomb of King Tooten Common in |
0:16.4 | 1922 they immediately understood the gravity of what they had discovered. This tomb is still the uncovered by archaeologists. The treasures visible in the antechamber, which was just |
0:37.0 | the first of four rooms in the tomb, hinted at even more spectacular riches to be found deeper in the burial. |
0:45.0 | Both men realized that if they weren't careful, this sensitive archaeological site |
0:51.0 | in the valley of the kings could quickly become a media circus. |
0:56.7 | Neither Carter nor Carnarvin were what today we would call media trained. |
1:03.0 | Howard Carter in particular had a reputation for being prickly |
1:07.0 | and sometimes downright rude when dealing with journalists |
1:10.5 | or anyone else he thought was asking a stupid question. |
1:15.0 | So Lord Carnarvin decided that he was going to get ahead of this. |
1:20.0 | To that end, he reached out to his old friend, |
1:22.8 | J.J. Astor the fifth. |
1:25.6 | At the time, Astor was the chairman of the Times newspaper group. |
1:30.8 | The two aristocrats hammered out a deal where for 5,000. The Times of London would get the exclusive rights to report on Carter's excavation of the Times |
1:37.0 | of London would get the exclusive rights to report on Carter's excavation of the tomb. |
1:42.0 | Times photographers were also given exclusive of the |
1:45.0 | time photographers were also given exclusive access and were the only media permitted to take any pictures of the finds. |
1:50.0 | It was further agreed that Carnarvin would receive 75% of any money made from the sale of those photos. |
1:59.0 | The deal was meant to take what might become an unruly media scrum and turn it into something |
2:06.4 | more civilized to use the parlance of the times. |
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