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So, random question

Because Matthew, let me tell you something about you real quick.

You know, they introduced you as a branding guy, but I feel like you know a lot more than someone who, quote, unquote, is in a branding field.

Can you tell me something else you know that the world needs to know?

I mean.

I mean, I mean. You didn't ask me about looking at the back of packages. Well, let's go. We can retract back. We can read. Let's go back. I mean, I, you know, I'm trying to. I don't want you guys to talk over each other. I mean, you're a team. So if you have more, I mean, come through. So my brother is 11 years older than me.

I've been in health and wellness and nutrition, which is why I moved from a pharmaceutical

company over to a startup company that was more focused on health and wellness and nutrition

and things like that.

So I, from a very young age, around 9, 10, have been taking protein supplements because my brother's 11 years older than me.

I've tested, you know, creatine from a very young age, all these different, you know,

bodybuilding type things.

I've been doing them for a long time.

I think I found my best friend everywhere we are.

In terms of looking at the back of a package, I think in addition to looking for the no-no

ingredients, I really look for the order of ingredients.

So if I'm buying a collagen protein bar, if collagen protein is not the first or second

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