Hey, what's up guys? Welcome to Trust and Believe with your boy, Sean T. I'm so excited today because I am here at Bulletproof Headquarters in Seattle, Washington, and I have such an amazing show plan for you. But I first say this. My man Matthew over here told me this is going to be the best show ever. So I hope you guys are in for a ride. The reason why I'm here is not only because

I drink Bulletproof, but the last time I was here, I was having a great conversation with Alex

and she'll introduce herself in a moment about the ingredients that goes inside our food. And while

we will talk more about Bulletproof and why Bulletproof is so healthy for you, something that's really important is, what are you eating outside of Bulletproof in the boxes, in your snacks?

And so I'll let her tell you why she knows this really well.

But a lot of you are out there looking at nutrition facts.

And then I also am a person that tells you to look at the ingredients and some things you don't even know how to pronounce. And there are a lot of things out there that you may have done research on or you know what it is. But instead of just looking at the nutrition facts label today, we're going to dive deep within. And then we're going to talk about, and I think this is going to help a lot of you out there who are entrepreneurs. We're going to talk about some strategy and branding, right,

and how you're going to talk about, and I think this is going to help a lot of you out there who are entrepreneurs.

We're going to talk about some strategy and branding, right, and how you are able to help elevate bulletproof.

So welcome to trust and believe, and we'll be right back.

Trust and believe.

Trust and believe

You got to believe in your eyes.

Trust and believe or have my lovely or have my lovely people here introduce you to themselves. Let's start over here.

Hello. My name is Alex Harvey. I am a food scientist here at Bulletproof. And I have been in the industry for about five years as a food scientist. I've been at a few different large consumer package good companies.

I've also been on the supplier side for some really big brands that you probably know very well.

But yeah, on the team here at Bulletproof, I've touched our coffee, our ghee products, our collagen protein,

as well as anything new that kind of comes across

the plate every day.

Next up, we have.

Hi, I'm Matthew David. I've been in the industry for about 10 years. I went to a very

specific food and consumer package goods marketing program, so knew what I wanted to do.

...