What if I told you that the biggest reason you don't follow through isn't laziness?

It's not like a motivation or even your lack of discipline.

It's that your system is invisible.

Good morning and welcome to the Increase Your Impact Podcast.

I'm Justin Sua, episode 2,210.

I recently heard of a story about a neighborhood near Amsterdam. This is way back in the

1970s. These construction workers built the same houses and the same size families were living in

these houses with this exact same electric rates. Yet, during the energy crisis of the 70s,

some of these families used one third less electricity than their neighbors. And at first, nobody could explain it. But they ended up noticing

one small difference. In some homes, the electric meter was down in the basement and hid it, hidden.

And in other houses, for some reason, it was installed in a different place, right in front of them in the hallway, in the front hallway, where everybody could see.

And this meter had a glass bubble and a small metal wheeled inside.

And the more electricity that you used, the faster the wheel spun.

And the families who walked past that spinning wheel every day, the ones that had it in the front hallway, they used way less power than those that had it installed in the basement.

Now, what's interesting is these families didn't get a

manual on how to save energy. They weren't told to save energy. They didn't have, they didn't

get punished if they didn't save energy. All they did was they noticed more. They saw their energy reminders of not using too much energy

every single day they walked past that energy meter. And so the lesson is actually really simple.

The best symbols, I'm sorry, the best systems are the ones you see every day.

They're the ones you trip over. We're human. We're going to forget. And so it's important to stop

relying on our memory and our willpower, thinking that we're always going to remember it.

We're always going to have willpower and we're going to be able to grind

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