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Increase Your Impact with Justin Su'a | A Podcast For Leaders

Episode 2,202: It's supposed to hurt

Increase Your Impact with Justin Su'a | A Podcast For Leaders

Justin Su'a

Business, Sports

4.91.3K Ratings

🗓️ 2 January 2026

⏱️ 3 minutes

🧾️ Download transcript

Summary

In this episode, I talk about how it's supposed to hurt.

Transcript

Click on a timestamp to play from that location

0:00.0

Good morning and welcome to the Increase Your Impact Podcast. I'm Justin Sua, episode 2002, and today what we're talking about is the pain of success. There's a book called Same as Ever by Morgan Howsel, one of my favorite books, and I want to read a little excerpt from it. Here it is, quote, there's a scene in the movie Lawrence of Arabia arabia in which lawrence puts out a match with

0:21.4

his fingers and doesn't flinch another man watching tries to do the same and yells in pain it

0:26.8

hurts what's the trick then he asks the trick is not minding that it hurts laurence says

0:32.8

this is one of the most useful life skills, enduring the pain when necessary,

0:40.8

rather than assuming there is a hack, a shortcut, or a shortcut around it.

0:46.5

I love that close quote.

0:48.1

I love that because a lot of times we'll look at people who are successful at whatever their

0:52.9

endeavor is and we'll think to

0:54.9

ourselves it doesn't look like it hurts then you go and you try it and you realize it is painful

1:01.4

it is difficult it does take time it is not as easy as they make it look and then you ask them

1:09.0

you're like oh how did you do that without oh, how did you do that without it hurting?

1:11.4

How did you do that without paying the price, without all the effort? Only to have the person

1:16.2

say, it is painful. It does require sacrifice. It does hurt. You just learn to tolerate it,

1:23.5

or you work at it at your craft so much that it doesn't hurt as bad.

1:30.0

And even the next level is you begin to enjoy it and look forward to it.

1:36.1

And so here's to those of you who, this episode is for those of you who might be avoiding

1:42.3

a new version of yourself, building a habit, sharpening your

1:46.6

system because it's hurting at first. You're feeling that cognitive storedness, that mental

1:53.4

fatigue, and you're thinking, oh, this isn't for me. It's not as easy as other people make it look.

1:59.6

It's supposed to be hard. It's supposed to be difficult.

2:03.3

It's not supposed to be easy because as we always say, if it was easy, everybody would do it.

2:08.2

And so let us learn this lesson from this parable that we just read and remember that the trick

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