Hello and welcome back to Franklin Covey's on leadership podcast series now and are well

over 180th episode.

My name is Scott Miller and I am privileged each week to be able to absorb some of the

greatest insights, leadership tips, business strategies from the world's greatest minds

and in the first year of our series I realized quickly that so many of these insights that

were either taped in the interviewers, perhaps sometimes off camera, were of enormous value

to our listeners and viewers around the world that I published a book called Master Mentors

from HarperCollins, 30 transformative insights from your greatest minds where I feature

a single insight from 30 of our first hundred guests, pick up a copy of Master Mentors

to take the podcast to even a different level and pretty soon we'll be publishing Master

Mentors volume 2 featuring 30 new guests all the way up to what I think will be probably

10 volumes in this multi-year series.

Now today it is an enormous honor to have an author of a gentleman who I've been following

for over 25 years from his first book around the topic of loyalty, the loyalty effect Fred

Reicheld has joined us today to talk about a new release coming out in December called

Winning on Purpose, a follow up to the world renowned books that he wrote called The Ultimate

Question and the Reveal East Ultimate Question 2.

He is of course the founder, the inventor of the Net Promotor Score, a 44 plus year veteran

and now sort of fellow emeritus with the Bain Group, Bain Company, Fred Reicheld, welcome

to On Leadership.

Thank you Scott, good to be here.

It's rare do you have a chance to introduce someone that's had a 44 year career.

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