You're listening to the Apple Insider Podcast.

Welcome to the Apple Insider Podcast,

episode 149.

1,49.

I'm your host Victor, and joining me is Neil Hughes.

Victor how are you?

I'm brilliant how are you sir?

I'm doing all right.

You've had a very busy day.

I have. You've and saw the new store. Yeah, Apple sent us an

invite for their new downtown Brooklyn store so I made my way over there this morning and met with the new staff there and

management and got to see it before it opens on Saturday so pretty cool. Great prime location as expected from

Apple a lot of thought and process and money who went into all of this to make it a standout.

They don't do mall stores anymore.

You gotta remember, if you think back in the history of Apple retail,

when they started out, the idea was, you know, Apple was not nearly the company if they are now.

The idea was to get a presence in the biggest malls around the country.

So that's why you end up with some weird locations that still have Apple stores.

So, for example, in Brooklyn, they didn't get their first Apple store

until last year, last summer in Williamsburg,

but they've had one for many years in Staten Island. So for those of you don't really know anything about New York City or the population or geography of it,

Staten Island is not exactly a hotbed of New York City, whereas Brooklyn is the most populous borough of the city.

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