You're listening to the Apple Insider Podcast.

Welcome to episode 138 of the Apple Insider Podcast.

I'm your host Victor Marks and joining me as editor-in-chief, Neil Hughes.

Victor, how are you? You know, it's been a whirlwind of a week.

And it really has.

Um, we've, we've seen these devices launched, we've seen a lot of announcements. We've seen a lot of

announcements. We've seen a lot of people have different concerns about them and

trying to figure out which is the device for them and trying to

understand how they're different and how they're going to work and and really

what's what's both price point and and features that people need.

Right.

And one of the comments that I was reading about in our forums said, you know, that it used to be simple.

It used to be that you had the four quadrant matrix, which everyone loves to refer to when we talk about

product line discussions and that this is not that simplicity kind of thing that there's

an iPhone SE there is a six S and a sixS plus. There's the 7 and 7 plus. There's the 8 and 8 plus and then also there's the 10.

So that's five different major categories,

each with their own storage divisions among them.

Yeah, this is one of those things

where people are complaining about it

and I'm not really sure why because I think everything has a

legitimate reason to exist on the market as is and this is a clear strategy.

This is not just some scatter shot approach that Apple is taking. This is a clear strategy that they've been doing to push more in both directions low and and high end. We've talked about this many times.

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