Episode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol Communicator

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 6 May 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator.

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Transcript

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0:00.0	Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer
0:06.4	employee experience, organizational and workforce transformation, and how business can adapt and
0:11.5	continually improve in an Agile age. The Agile World podcast is brought to you by tech systems,
0:17.0	an industry leader in full stack technology services, talent services, and real world application.
0:22.8	For more information, go to techsystems.com. To read more about the topics discussed in the show,
0:28.5	you can go to my website at theagile.world and read my latest articles or get a copy of my latest
0:33.6	book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,
0:38.8	and I'm the co-founder and CEO of CareerGig and host of the Agile World podcast. Today, we're going
0:44.0	to talk about what it takes to remain agile while navigating a fast-moving industry. Paul Dunning,
0:49.3	co-founded what is now a capital communicator in 2004 at the very beginning of the social media
0:54.8	age, and since that time, many developments such as marketing automation, personalization,
1:00.4	programmatic advertising, and more have changed the marketing landscape. All the while, the
1:05.6	business of marketing, whether from the client side or the agency side, has evolved and changed
1:10.0	many times over. How do you know where to focus and how to anticipate change when your industry is
1:15.6	under continual disruption? Tell me, discuss this topic. I'd like to welcome Paul Dunning,
1:20.4	publisher of Capital Communicator. First, Paul, welcome to the show, and why don't you tell me
1:25.8	a little bit about Capital Communicator? Thank you, Greg. Thank you very much for having me on
1:32.0	this show. Capital Communicator is a median events company that I formed about 10 years,
1:42.4	low over 10 years ago now, and we cover the advertising, marketing, public relations,
1:49.3	and media community. Our footprint is primarily the middle-lantic. We have two newsletters. One
1:59.6	serves to let people know of the various events that are happening in the region, and the other
2:07.2	one is the latest news of the region. Our website is the primary source of getting information,
	...

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