Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve at an Agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. Hi, my name is Greg Kielstrom

and I'm the co-founder and CEO of CareerGag and host of the Agile World podcast. Today we're going

to talk about making sure that your brand messaging is successfully translated from leadership

to employees and ultimately to current and prospective customers. Tell me discuss this topic. I'd

like to welcome Chris Wallace, co-founder and president of interview. First, Chris, welcome to the show

and why don't you tell me a little bit about what you do at interview. Greg, I appreciate the

opportunity. It's good to be here today. What we do with interview, our name is very literal.

That's the best way I can think to say it. We help mostly larger organizations, mid and large size

organizations, really understand their brand and their customer experience through the lens of

the front line teams. We always say that brands are so used to talking directly to the customer

but they want to know what the customer thinks but they never stop to ask the people that are

talking to their customers what they think. Interview very much is designed to help organizations

understand their front line teams better so they can serve the customers better.

Great. Well, I'm looking forward to talking with you here. Let's start with this idea of

making sure that brand messaging successfully gets downstream from leadership. Can you

describe the challenge that you've identified in organizations and that really the interview is

...