Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve in an Agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the host of the Agile World podcast. Today, we're going to talk about ad activity,

resilience, and how to thrive in a post-pandemic world. Tell me, discuss this topic. I'd like to

welcome Ira Wolf, president and chief Googleization officer at Success Performance Solutions,

author of several books, including Recruiting in the Age of Googleization,

and host of the Geeks, Geezers, and Googleization Show. Ira, welcome to the show.

Hey, thanks, Greg, very much. It's a pleasure to be here.

Great. Well, yeah, looking forward to talking with you. So, first, before we get into too much here,

since you use this term in your title and your show, what is Googleization, and can you describe

your role of chief Googleization officer? Absolutely. And it's no surprise. I get that question a

lot. And the definition is really evolved. I'll go with the current definition and then give you

a real brief history of how it got there. But it simply means the convergence of people,

technology, and business. That's all it is. And we're starting living in a world where,

especially through 2020, that businesses are reliant on both people and technology,

and the lines are blurring a little bit. And they were blurring a little bit even earlier than that.

And they will continue to blur, because we're talking about people relying on technology more,

...