Good morning and welcome to the Increase Your Impact Podcast. I'm Justin Sua, episode 1,950.

And today's episode comes from an excerpt from the book Rick Rubin written by Jake Brown.

And he's talking about how Rick Rubin enters a music studio. For those of you who don't know,

Rick Rubin is one of the most iconic

movie producers. I'm sorry, music producers in the world. And in this excerpt, the author Jake Brown

talks about his secret sauce, the art of what he does. He says this quote, when Rick Rubin enters

the studio, his goal is to

record music in its most basic and purest form. No extra bells and whistles, all wheat, no chaff.

When I started producing minimalism, I'm sorry, when I started producing, minimalism was my thing. My first record

actually says, instead of produced by Rick Rubin, it says reduced by Rick Rubin. It's still a

natural part of me to not have a lot of extra stuff involved that doesn't add to the production and to get

to the essence of what the music is. You want to feel like you have a relationship with the artist

when you're done listening to their record. Close quote. I love where Rick Rubin says that he is a

reducer, not a producer.

And it got me thinking.

It got me thinking about my own life and my own situation.

It got me thinking about you, whoever you are, wherever you're listening.

And it got me thinking about the question I wanted to ask you today.

Where do you need to reduce in your life? I love it. He says, instead of produced by Rick Rubin,

it says reduced by Rick Rubin. It's this essence, this sense of minimalism, taking the unnecessary

aspects out of the sound, reducing it to the most basic, the most important part of the song

so that you just get its purest form. And I think that's true for life as well, in my opinion.

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