Good morning and welcome to the Increase Your Impact podcast. I'm Justin Sua, episode 1,928. This episode is for those of you who are looking to take a swing for the fences. You're trying to achieve something that is way outside your comfort zone. And especially for those of you who know you want to

take your performance in any domain to the next level, but you don't know where to start. You're having

a hard time coming up with ideas on where to aim. I want to read to you a little paragraph from

the book, Think Like a Rocket Scientist from

Ozan Verrill.

I probably butchered his name, but he shares a study that I really like.

He says this, quote, consider a study by three Harvard Business School professors who gave

the participants a difficult ethical challenge.

The researchers laid out a scenario where the ethical choice wasn't

obvious and divided the study's participants into two groups. One group, they asked, what should you do?

And the other group they asked, what could you do? The should group zeroed in on the most obvious

solutions, often not the best ones, but the

could group stayed open-minded and generated a broader range of possible approaches. As a

researchers explain, people may often benefit from a could mindset that involves a more expansive

exploration of possible solutions before making a final

decision close quote and so just to reiterate there are two groups and they ask one group what they

should do and ask another group what they could do the should group generated options options, but they were safe options. I should do

this. I should do this. And when you think about your own life and the things that you should do,

the things that are going to generate those ideas are what you think other people think you

should do. What does your industry think you should do? What people who went before you think you should do? What does your boss think you should do. What does your industry think you should do? What people who went before you

think you should do? What does your boss think you should do? What does your coach think you should do?

What do your peers think you should do? Now, when you start asking yourself the question,

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