Good morning and welcome to the Increase Your Impact Podcast. I'm Justin Sua, episode 1,917.

Today's episode comes to you from the words of Johnny Ive. Now, he is one of the iconic designers for Apple, and he's talking about focusing on the main thing. He says this, quote, one of the things Steve Jobs would say is how many

things have you said no to? I'd say, well, I said no to this and I said no to that, but he knew

that I wasn't vaguely interested in doing those things I said no to. There was no real sacrifice.

What focus means is saying no to something that you, with every bone in your body, think is a phenomenal idea and you wake up thinking about it,

but you say no to it because you're focusing on something else close quote today's episode and reminder

is about keeping the main thing the main thing and part of steve jobs's success

from what you hear from many of the people who worked with him is his relentless pursuit of focusing

on one thing getting rid of all these products to focus on the things that matter most if you want to

say yes to the things that you want most, you need to say no to everything else.

And if saying no is difficult, one thing that helps me is to remember that when you're saying

no to something, instead of focusing on what you're saying no to, focus on what you're saying

yes to. So if you're saying no to giving up, you're saying yes to your

dreams. If you're saying no to going out and spending time and wasting your time, you're saying yes

to pursuing the goals that you've made for yourself. If you say no to sleeping in, then you're

saying yes to getting 1% better every single day. And again,

every situation is different. Every circumstance is individualized. So today, the goal is to find

what you can say no to. It may be public and people can see it and it might be something internal and invisible that only

you know what you're saying no to. Have a great day and we'll do it again next time.