Good morning and welcome to the Increase Your Impact podcast. I'm Justin Sue, episode 1730. I recently read an

article where the author was talking about running sprints that his high school coach would have

him run when they got punished for doing something. So they're running sprints and things are really difficult, but they know they should be working hard. They know they should be

doing everything they can because it's good for themselves individually and it's good for them as a team.

And so as they're going through it and things are getting difficult, knowing that they should

continue to condition and get their bodies ready, the coach

would say something that stuck with this author for a very long time. And the coach would say,

if you're going to quit, don't quit now, quit tomorrow. If you're going to quit,

don't quit now, quit tomorrow. So what's interesting about this is the coach gave them permission to quit, but he said,

this is something you need to be doing.

You might not want to be doing it, but you need to be doing it.

And you know it's going to help you in a long run.

You can quit.

Just quit tomorrow because it's the pain right now.

It's the exhaustion right now that's causing you to think

that. And he goes on to say that throughout all of his years playing, not one person quit the next day.

So, and this story comes from Shane Parrish on this weekly newsletter called Brain Food.

And he says at the end quote,

the key to doing something you know you should do

when you don't feel like doing it

is telling yourself that you can quit tomorrow, but not today.

And so if you are going through something difficult

...