Good morning and welcome to the Increase Your Impact podcast. I'm Justin Sua, episode 1720. Today we're

talking about focusing on the process over outcomes. And I was reading the Farnham Street newsletter.

And an article on Paula Scher came up. Now, she's an iconic typography designer and she talks about

the importance of embracing the process over and over and over. But what's interesting is how

people, they want to buy the process, not the outcome. She goes on to say that when you get really good at your job, really, really good at what

you do, you're able to do what you do better than most people at a fraction of the time.

And for many who are watching, that bothers people, especially if you're trying to pay for services.

How dare you do that thing that took five

minutes and charge me that much money? But the reality, she says, is it wasn't for that little time.

You paid for my years and years and decades and hours of experience. And there's this story that I really love in the article.

It says this. A giant ship fail and a giant ship engine failed. The ship's owners tried one

expert after another, but none of them could figure out how to fix the engine. They bought in,

they brought in an old man who had been fixing ships since he was a young boy.

He carried a large bag of tools with him.

And when he arrived, he immediately went to work.

He inspected the engine very carefully, top to bottom.

Two of the ship's owners were there, watching this man, hoping he would know what to do.

After looking things over, the old man reached into his

bag and pulled out a small hammer. He gently tapped something. Instantly,

excuse me, instantly the engine lurched into life. He carefully put his hammer away. The engine was

fixed. A week later, the owners received a bill from the old man for $10,000.

What?

...