Ep38 JOAN IFLAND: The Textbook on Processed Food Addiction
The Fat Emperor Podcast
ivor cummins
4.8 • 766 Ratings
🗓️ 11 September 2019
⏱️ 45 minutes
🧾️ Download transcript
Summary
Met up with Joan Ifland after her excellent and inspiring talk at Low Carb Seattle; she wrote a landmark book on processed food addiction many years ago, after years of research into the phenomenon. She has now produced the definitive textbook on this problem, for training people in university and classroom settings (btw Dr. Robert Lustig is actually using her new textbook now in university-based courses).
Find Joan at https://www.drjoanifland.com/ and her excellent services at https://www.foodaddictionreset.com/
As always, please help to support this podcast by visiting and importantly #sharing https://ihda.ie/ - to enable the masses to identify their heart disease and take action to stop it!
TRANSCRIPT HERE: https://thefatemperor.com/ep38-joan-ifland-the-textbook-on-processed-food-addiction/
VIDEO PODCAST HERE: https://www.youtube.com/watch?v=_epnhLCqydg&feature=youtu.be
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I mean, you just see those obesity numbers skyrocketing very quickly and because the tobacco industry knew how to do it. |
| 0:08.4 | Well, they had decades of experience, absolutely. And as their business was threatened, they just switched to a new model. |
| 0:19.0 | Welcome to the Fat Emperor podcast. |
| 0:21.6 | I'm your host, Ivor Cummins. |
| 0:23.6 | We're supported by the Irish Heart Disease Awareness charity, which advocates a simple CT scan |
| 0:28.6 | to reveal your CAC score. |
| 0:30.6 | So know your score and take action to prevent that premature heart attack. |
| 0:35.6 | Everything you need to know will be right here. |
| 0:40.3 | I'm here this morning with Joan Ifland, |
| 0:42.3 | who is an expert on processed food addiction. |
| 0:44.3 | And in fact, Joan, you've just released a book, |
| 0:47.3 | a textbook called Process Food Addiction, |
| 0:49.3 | which goes through all the details. |
| 0:51.3 | So great to meet you and we can talk about this major problem. |
| 0:54.8 | Yes, thank you. Thank you for having me. Yeah, the textbook is a pretty big deal in the world of |
| 1:00.9 | science and in the world of why people overeat. Because it really lays out that what we have here, |
| 1:08.1 | it's not actually an eating problem, just like cocaine addiction is not actually |
| 1:13.7 | a snorting problem. It's an addiction. And so when you have an addiction based on a substance, |
| 1:23.8 | you directly address the substance use and then whatever other problems have |
| 1:31.9 | evolved around this kind of addictive relationship with the substance then |
| 1:37.6 | you deal with those but for example if you had a sm, yes, maybe the smoker has other issues, but what you would really |
| 1:49.0 | be focused on is quitting smoking. That's an addiction. It's an addiction to nicotine. |
... |
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