Welcome to the Lovejoy Hour, sponsored by Cook 100 degree boiling hot water straight from your kitchen tap.

It's cooker weather right now, isn't it?

Not the 100 degree boiling hot water, but the chilled sparkling water for me.

Can you believe I have sparkling water straight from my kitchen tap?

Sparkling water on tap.

It's a wonderful invention. I also love the fact they

sponsored this podcast, great people, great product, great company, also environmentally friendly

because once they've heated the water, they keep it hot through a vacuum for more information.

And to look at the models, go to cooker.com.uket. Today's hour I'm curious about how you run a truly sustainable company, regular listeners.

Well, remember, I spoke to Kate Ray with recently about donut economics.

It's a new type of economics where you judge success by other metrics rather than just growth.

She was discussing sustainability. It's worth listening to that

if you get a chance. Today I'm speaking to Amelia Gammon who has set up a company called

Bide. Bide was founded in the roots of intersectional environmentalism built to support the planet

and the people that inhabit it.

This is from their website.

They wanted to start a business that could be truly sustainable, providing a solution for the climate and social crisis.

Rather than me tell you about it, I'll let Amelia fill this in.

Just before I do, again, regular listeners will know I like talking to people about

their businesses obviously it can come across as a bit of an advert but I won't apologize for that

um I like the product I like the company but I think you're smart enough to decide whether you

buy these products for yourself or not I'm not forcing you to do it if you fancy it try it

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