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Perpetual Traffic

EP301: The #1 Key to Scaling Your Agency To 7-Figures & Beyond

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 13 April 2021

⏱️ 42 minutes

🧾️ Download transcript

Summary

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!

Listen To Learn:

  • What it’s like to hire as a remote agency
  • The importance of helping your employees as say no
  • What to expect from firing a customer and how to figure out if you can afford to let them go

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work)

 

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist for FREE ($297 value!)

Grow Your Agency Without Working Nights and Weekends

The Tier 11 Agency Manifesto

Who is DigitalMarketer?

DigitalMarketer: We Believe

DigitalMarketer Certifications (HQ)

BossBabe

Erin MacPherson on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

New Ecommerce Strategies Webinar

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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