4.8 • 849 Ratings
🗓️ 20 April 2021
⏱️ 42 minutes
🧾️ Download transcript
Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey
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Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14
Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update
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0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
0:17.9 | or customers and then convert them typically at bottom of funnel. |
0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
0:29.4 | But our friends over at AdCritter have figured this stuff out. |
0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
0:39.9 | but they pair it with display retargeting. |
0:43.4 | So you're hitting the audiences with a complete approach. |
0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
1:13.0 | And the match rate is awesome. |
1:15.1 | They make it easy to connect with the right people, |
1:17.4 | the actual people that have interacted with your ads in the past, |
1:20.7 | and then allow them to naturally flow through your funnel |
1:23.7 | so you can convert them at bottom of funnel. |
1:26.9 | Now, the folks at AdCriter, we twisted |
1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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