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Perpetual Traffic

EP199: The School of Bots w/ Natasha Takahashi

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7867 Ratings

🗓️ 30 April 2019

⏱️ 52 minutes

🧾️ Download transcript

Summary

Are you still trying to figure out how people are getting conversions with Chatbots on Facebook Messenger? If you are, this episode is for you.

Molly and Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, dive deep into what’s happening with Chatbots right now and what businesses need to know when using Messenger as their campaign platform. They also talk about Natasha’s experience starting her business and the opportunities that digital marketing has given Generation Y to achieve early career success.

IN THIS EPISODE YOU’LL LEARN:

  • Why Natasha dropped out of college to build her own business at 18
  • The new policies in the Chatbot space—24+1 Policy, subscription messaging application, and the removal of Messenger codes from the Messenger App
  • Why businesses should apply for subscription messaging as soon as possible and why to categorize your business as “News” on Facebook when applying
  • How split testing the position of the “Yes or No” button raised the yes answer on Natasha’s client’s campaign by 40%
  • How Natasha explains Chatbots and Messenger to her clients and sets the expectations of their Messenger strategy based off of their previous highest performing funnel

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Platform Policy Overview - Messenger Platform

School of Bots

The Messenger Marketing Crash Course

Dear Parents, I’m Dropping Out Of College

Natasha on LinkedIn

How to Leverage Facebook Messenger Marketing in Your Ad Campaigns

Episode 170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

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0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

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0:29.4

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0:33.2

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0:39.9

but they pair it with display retargeting.

0:43.4

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0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

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0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

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1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

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1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

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