Ep. 97 – Conversion Logix COO, Andrew Cederlind
Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
4.9 • 224 Ratings
🗓️ 24 February 2020
⏱️ 45 minutes
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Summary
Transcript
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| 0:00.0 | Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to |
| 0:11.8 | its founder Cameron Herald. |
| 0:14.0 | In the second-in-command podcast, we talked to top COOs who share the insights, strategies, |
| 0:20.0 | and tactics that made them the chief behind the chief. |
| 0:23.5 | And now here's your host, Cameron Harold. |
| 0:30.3 | Andrew is the CEO of Conversion Logics, a digital advertising agency that specializes in driving |
| 0:35.3 | online shoppers to make offline conversions. Their new software, the Conversion Cloud, drives additional |
| 0:41.2 | leads from their clients clients existing websites and helps |
| 0:44.0 | businesses understand what campaigns are driving the most conversions and |
| 0:47.2 | how to best optimize for them. Andrew joined conversion logics in 2011 as |
| 0:52.0 | employee number three and has helped grow the business to |
| 0:54.6 | over 65 employees and almost a thousand customers. |
| 0:57.4 | Andrew is a digital marketing expert and has helped build and rebuild the systems |
| 1:01.6 | to help the company scale and grow. |
| 1:03.4 | He's experienced in all aspects of the business and has helped a unique opportunity |
| 1:07.0 | to work in nearly every department. |
| 1:08.6 | He is a jack of all trades and on a typical day may go from sales call to a meeting about data |
| 1:13.7 | and analytics to a discussion of a project management procedure overhaul. |
| 1:16.8 | While he's not working and he's spending time with his family in the |
| 1:19.7 | summer you can find him boating on Lake Washington or up in the mountains |
| 1:22.8 | snowboarding in the winter. So Andrew, welcome to the Second |
| 1:25.3 | Command podcast. Thanks for having me Cameron. Yeah I'm looking forward to |
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