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all in one place. Make it count with SumUp. Download the app or find out more at sumup.com. Jasmine Heckma is a true creative. I have been a huge, huge fan of her work for so long. She is the

founder of Colt Gaya, who I'm sure you have seen before from so many of their it designs that

have taken over the entire industry. From the arc bag to the

pearl bag to now ready to wear. I think it's fair to say that Jasmine's designs have absolutely

captured the zeitgeist for over 10 years now and the company called Gaia just keeps growing

and growing and growing and it is not hard to see why. But it actually will start with some flower

crowns and a brat stole And if that isn't enough

of a cliffhanger to keep you watching, I do not know what will. In this conversation, Jasmine was so,

so open about how she manages to keep innovating as a whole, how the product has just gone from

strength to strength, how the brand grew in the early years, and generally why everything comes back

to product and creativity. I'm honestly so grateful

to Jasmine for having this conversation for me. As I've said, I have been such a huge fan for so long.

Honestly, if there is a single brand that I know that I will come back to again and again and again

and no matter what trends are happening in the rest of the world, I will love their designs genuinely. I know it just

sounds like I'm playing up for it genuinely, genuinely. You will have seen me wear cult guy are so many

different times for this very reason. It just manages to break out of the mould and hit the nail on

the head every single time. And I really wanted to see what was in the secret source behind all of that success.

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