4.4 • 738 Ratings
🗓️ 8 July 2024
⏱️ 64 minutes
🧾️ Download transcript
Jasmin Larian Hekmat is a true creative. She’s the founder of Cult Gaia, a brand synonymous with iconic and beautiful designs, from the Ark Bag, to the Pearl Bag, and now ready to wear, Jasmin’s designs have captured the zeitgeist for over ten years now, and the company just keeps expanding. But it all started with some flower crowns & a bratz doll, and if that isn’t enough of a cliffhanger to keep you listening, I don’t know what is! Jasmin was so open about how she manages to keep innovating, how she grew the brand in the early years, and why product comes above everything, and I’m so grateful to her for coming onto the podcast.
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JASMIN'S LINKS:
Instagram: https://www.instagram.com/jasminlarian/?hl=en
Cult Gaia: https://cultgaia.com/
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MY LINKS: https://gracebeverley.komi.io/
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SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
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0:00.0 | It's the first customer of the day. |
0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
0:07.0 | Business is a numbers game and sum up has the tools you need to stay ahead. |
0:12.0 | With tap to pay, you can accept contactless payments using just your smartphone. |
0:17.0 | And with our free business account, you can manage all things money with zero hassle |
0:21.8 | all in one place. Make it count with SumUp. Download the app or find out more at sumup.com. Jasmine Heckma is a true creative. I have been a huge, huge fan of her work for so long. She is the |
0:47.3 | founder of Colt Gaya, who I'm sure you have seen before from so many of their it designs that |
0:52.0 | have taken over the entire industry. From the arc bag to the |
0:54.8 | pearl bag to now ready to wear. I think it's fair to say that Jasmine's designs have absolutely |
0:59.3 | captured the zeitgeist for over 10 years now and the company called Gaia just keeps growing |
1:04.8 | and growing and growing and it is not hard to see why. But it actually will start with some flower |
1:08.7 | crowns and a brat stole And if that isn't enough |
1:10.9 | of a cliffhanger to keep you watching, I do not know what will. In this conversation, Jasmine was so, |
1:15.5 | so open about how she manages to keep innovating as a whole, how the product has just gone from |
1:20.5 | strength to strength, how the brand grew in the early years, and generally why everything comes back |
1:26.1 | to product and creativity. I'm honestly so grateful |
1:28.7 | to Jasmine for having this conversation for me. As I've said, I have been such a huge fan for so long. |
1:33.4 | Honestly, if there is a single brand that I know that I will come back to again and again and again |
1:39.3 | and no matter what trends are happening in the rest of the world, I will love their designs genuinely. I know it just |
1:46.2 | sounds like I'm playing up for it genuinely, genuinely. You will have seen me wear cult guy are so many |
1:50.6 | different times for this very reason. It just manages to break out of the mould and hit the nail on |
1:56.4 | the head every single time. And I really wanted to see what was in the secret source behind all of that success. |
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