This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion.

My guest today is Richard Burridge.

He is the managing director of Simigo.

Simigo is an independent Asian market research and consulting firm. That's kind of the, you know,

the CV stuff. I'm not going to say boring. Richard's a pretty cool guy, but you know, I got to get

that out of the way. I got to tell you who he is and what he does.

But here's the cool thing.

Richard is random.

At least random to me because I randomly connected with Richard after receiving, I think, a random email.

And when I say random email, it was just a cool email that told me something about him and his business and that he happened to be living in Ho Chi Men's City, Vietnam.

Now, of course, if you go down a rabbit hole like that, a guy doing market research and a booming place like Hocci Man City, there's going to be

more to the story, a lot more.

So for all of you out there that are curious, how people can be living in the UK or America

and then just end up somewhere in Asia and make it all work and go on an adventure, start a life,

start a family. My guest today, Richard Burrage, has a lot of answers, or at least a really

cool story about how he went down the path. So without any further delay from me, let's jump right in and check

out and have a conversation with Richard Burge.

Richard, place me your first moment, and I want to know age, the first moment you hit Asia.

I was 21 and I landed in Mumbai.

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