Welcome to the Second in Command Podcast, produced by the C.O. Alliance and brought to

its founder Cameron Herald.

In the second-in-command podcast, we talked to top COOs who share the insights, strategies,

and tactics that made them the chief behind the chief. And now here's your host

Cameron Harold.

Jim Booth is the chief operating officer of Spiro, a company that creates high-tech robots

encouraging learning through play where he currently oversees operations, sales,

marketing, and business development areas. Prior to Spiro, Jim's entrepreneurial

experience includes rally software and three early-stage startups and operations, business development, and founder roles.

He began his corporate career at FedEx as an engineer and manager of strategic alliances during pivotal growth years for the company.

Jim is still an active mentor to companies in Tech Stars, Patriot Boot Camp, and other startups.

He is a 1990 graduate of the U.S. Military Academy and served as an Army officer during combat

operations in the Middle East. Outside of Spiro, Jim loves to travel with his family and enjoys

cheering for his kids at their sporting events. So Jim, welcome to the Second and Command Podcast.

Thanks for having me here.

Yeah, where were you over in the Middle East?

I graduated from West Point right after graduation, Gull 4.1 was kind of just starting off.

And after I got out of my officer training,

I met my first unit in Saudi Arabia

when we were like in the defense.

Wow.

And then you know he transitioned to you know the offense and

...