This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Coval, not filtered, raw, honest.

That's my passion.

My guest today is Steve Blank, Silicon Valley entrepreneur out of California.

He's quite well known, especially for something he developed the customer development method,

which was really the launch of the lean startup movement.

Today, Steve comes on to talk about something that he just wrote, which I think is a really

important topic. The virus survival strategy. Steve comes on to talk about something that he just wrote, which I think is a really important

topic, the virus survival strategy for your startup. Now, our conversation goes beyond startup,

essentially the virus survival strategy for your business. But this is something that you need

to hear. This is a thought process that you need to understand.

Steve has great wisdom. He's seen a lot of different environments. And if you've not experienced

an environment like we are facing right now, Steve brings great insights. I hope you enjoy

this conversation with Steve Blank.

We have just seen the markets close for March 2020, the end of March. Man, has there ever been a month like that?

1929. But they didn't have the virus. No. So this is the first engineered economic downturn.

Everything else was some fundamentals or some tulip bubble popping or whatever. This one's consciously designed to save hundreds of thousands or millions of lives, and we've decided to shut down the economy to do that.

Do you think when we have time to reflect, it's going to always be hard because there's going to be a

great debate, I can imagine in the future, considering we were in a 10-year bull run with very low interest rates, which a lot of people

might argue was good leverage on the system, that we had the virus show up right at the wrong

time in the market cycle.

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