Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for do this, not that. We are here for do this, not that.

And let's talk about something that's impacting your marketing that you may not be aware of

both business and consumer marketing.

And that is we've entered into a time of the year where marketers don't even

know why their campaigns are not doing well and what's holding it back. And the reason I say

the time of year is important is when you get to the March, April time of the year, we no longer

care, whether you're a business professional or a consumer. We no longer care that it's a new year.

Okay. January and February is, okay, it's a new year. What's the trends, the outlook, the forecast for this year, all of that. And what am I going to personally? What am I to do to better myself? All that. No. When you hit March and April, we're in the thick of it, we no longer care.

And there's a huge impact on the performance of our marketing campaigns if we don't realize

what people are thinking about. So we want to focus on what is coming up. That is how we react

to marketing. We don't care about what it is that we're doing right now.

Okay, we don't care about the season that we're in.

We don't care about the quarter that we are in.

We don't care about anything that's happening right now.

We care about what is coming up and we see it in the data. So let's break down

business and consumer and what we should all be doing and not doing in terms of the campaigns

that we're running and how to really leverage the time of year that we are now in. And all this

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