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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

EP. 84- AVOID this AI Mistake! with INFLUENCER Ross Simmonds l Expert Quick Tips

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 15 March 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms. Main Discussion Points: - How to optimize AI content creation with ChatGPT - Embracing chained prompting for better AI responses - Repurposing evergreen content across platforms ...

Transcript

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0:00.0

Welcome to Do This, Not That, the podcast for marketers.

0:14.3

You'll walk away from each episode with actionable tips you can test immediately.

0:19.7

You'll hear from the best minds in marketing who will share

0:22.6

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

0:29.8

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

0:39.4

Welcome back to Do this, not that.

0:41.3

And I am absolutely excited about today for two reasons.

0:46.1

We have an incredible guest.

0:48.6

And we're going to be talking about AI and content.

0:51.0

And I love that stuff.

0:51.9

So let me tell you who's here before he tells you all about himself.

0:55.2

So we have Ross Simmons.

0:56.6

Now, if you don't follow Ross on social and LinkedIn and you don't go check out his podcast,

1:03.0

I don't know what you're doing.

1:04.0

He's incredible.

1:04.8

He's the founder and CEO of Foundation.

1:07.5

Now, back in 2014, Ross started Foundation marketing. It was a one-person agency

1:12.7

in one of Canada's smallest provinces, okay? And since then, he has grown foundation into a global

1:19.4

brand that has been named one of the most influential, he's been named one of the most

1:23.5

influential marketers in the world by all sorts of different publications. You'll see

1:28.1

him everywhere online. I'm so excited to have them here. Ross, welcome to do this, not that.

1:32.0

Jay, thanks for having me on. I'm super excited to be here and thrilled to have this conversation.

...

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