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Power Athlete Radio

Ep 835: Why Most Gyms Fail w/ Joe Riggio

Power Athlete Radio

Power Athlete

Fitness, Health & Fitness

4.8614 Ratings

🗓️ 21 November 2025

⏱️ 121 minutes

🧾️ Download transcript

Summary

Most gym owners don’t fail because of training; they fail because they don’t understand business. Joe Riggio of Business of Strength sits down with John to break down why equipment-heavy gyms bleed cash, and how small, efficient boutique gyms with clear pricing, strong marketing, and the right location consistently outperform the competition. They dive into real sales strategy, the power of in-person community, and why investing in mentorship beats lurking online. If you’re serious about building a profitable gym, this conversation is your blueprint. Shownotes: https://bit.ly/PAREP835 Are you looking for a new challenge? Become a Certified Power Athlete Coach and learn coaching mastery. START TODAY - https://academy.powerathletehq.com/p/power-athlete-coach-bundle Check out what we do: Training - https://powerathletehq.com/training Nutrition - https://powerathletehq.com/nutrition Knowledge - https://academy.powerathletehq.com Click on the link to see the companies we use and support 👉 https://powerathletehq.com/partners/ Follow Joe on Insta https://www.instagram.com/coachjoestrong/ or https://www.instagram.com/businessofstrength/ Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0

You're listening to Power Athlete Radio, a podcast dedicated to empowering your performance every damn day.

0:08.4

Join former NFL Pro and Power Athlete founder John Wellborn as he dissects the greatest minds in strength, conditioning, and more.

0:17.0

So whether your goal is to be the hammer, destroy mediocrity, or simply move the dirt, you've

0:23.0

come to the right place. Now with the warm-up done, let the gains begin.

0:27.2

Did you have a good time at the collective?

0:29.4

Amazing. Yeah, amazing. I thought it was great. John was awesome. I thought it was super cool

0:33.4

to have that type of instruction. I've never had that, um, where I thought it was like

0:39.3

super detailed and precise. I've done a lot of handgun shooting at different events.

0:43.9

And, uh, but I thought the, the cues that he gave were incredibly helpful and it corrected my.

0:50.1

So I have, I, I, it's a total me problem just being a fucked up lefty, but you're cross-eyed

0:56.5

because I grew no while my dad tried to make me a righty right when I was a kid because

1:01.1

nobody could teach me because everybody else was righty so it was hard for him to teach me shit

1:04.3

right because he was always standing the other way. So I I shoot a gun lefty I and hold the gun in my left hand.

1:12.2

And if I shot a shotgun, it's going to be left shoulder hand on the trigger.

1:16.9

I shoot my bow righty because I'm right eye dominant, right?

1:20.6

So John, so I've always been told that because you have to shoot with the eye of the arm you're using, right? So I've always tried to shoot

1:29.8

with my left hand, with my left eye, and it's my non-dominant eye. He's like, no, you just got to turn your head a little bit to the fucking right. And I was like, really? I was like, I never even thought of that. And he drew the little arrow on my hat and, like, corrected my vision. and I was shooting way better within a second.

1:44.0

It just felt more

1:44.8

natural because I'm used to shooting the bow with my right eye. So I thought that was awesome,

1:49.1

just great instruction. And obviously your crew is awesome, man. The people that come to the

1:53.2

collective are good group of guys and girls. And I think that, you know, there's a great mix.

1:58.4

I connected with Hunter afterward. I was like picking his brain a lot about nutrition and some of the supplements stuff like that. So there's a great mix I connected with Hunter afterward I was like picking his

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