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Working Hard, Hardly Working

Ep. 82 The Real Story Behind Odd Muse With Aimee Smale

Working Hard, Hardly Working

[email protected]

Ceos, Unknown, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4738 Ratings

🗓️ 8 April 2024

⏱️ 71 minutes

🧾️ Download transcript

Summary

It’s safe to say that Aimee Smale has had a whirlwind few years. Aged just 21 she left her job at Asos to found Odd Muse, a fashion brand known for tailoring and sleek silhouettes. She openly admits she had no experience running a business, yet within her first three months, she’d made over £100,000 after her designs captured huge audiences online.


Now, Odd Muse is going from strength to strength, opening their first permanent store in London this year. I can’t wait for you to hear Aimee’s story. If you’re sitting in a full-time job and you’ve ever wanted to set up your own venture - this episode is for you. 


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THE PRODUCTIVITY METHOD:

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THE PRODUCTIVITY METHOD, SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear.



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Transcript

Click on a timestamp to play from that location

0:00.0

It's the first customer of the day.

0:02.0

The unexpected 20% tip and the 100% boost to your confidence.

0:07.0

Business is a numbers game and sum up has the tools you need to stay ahead.

0:12.0

With tap to pay, you can accept contactless payments using just your smartphone.

0:17.0

And with our free business account, you can manage all things money with zero hassle all in one place.

0:24.4

Make it count with SumUp. Download the app or find out more at sumup.com.uk. It is safe to say that Amy Smale has had a whirlwind few years.

0:45.3

Age just 21, she left her job at ASOS to found Odd Muse, a fashion brand known for tailoring and sleek silhouettes.

0:52.5

She openly admits that she had no experience running a

0:55.2

business, yet within her first three months, she'd made over £100,000 after her designs captured

1:01.1

huge audiences online. Now, Oddmuse is going from strength to strength. I'm sure you've seen

1:06.4

them. They are absolutely everywhere. They've just opened their first permanent store in London this

1:10.6

year,

1:11.0

and I cannot wait for you to hear Amy's story. If you're sitting in a full-time job and you've

1:15.8

ever wanted to set up your own venture, this episode is for you. Before we get into the podcast,

1:21.6

if you could just go and rate this on whichever podcast app you are listening to this on,

1:26.4

it makes a huge difference to the podcast

1:28.4

and the types of incredible conversations we're able to have, the types of guests we're able to

1:32.2

get on. So, you know, I'm probably, no, it's probably something that you don't think about.

1:35.5

But if you could just go rate it now or follow it, it makes a huge difference. Thank you so

1:39.1

much. Thank you so much for joining me. Thank you for having me. I am so excited for joining me.

1:44.5

Thank you for having me.

1:45.8

I am so excited for this conversation.

...

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