Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

All right, we are here, and today we're going to be talking about segmentation.

Now, you may say to yourself, oh, I know all about segmentation.

We do it all the time, but I'm going to break down basic segmentation and things that you absolutely should already be doing.

But then what I call super segmentation, because there are things that you can do to segment

that can totally transform the performance of all of your marketing campaigns, whether you're

a business marketer or a consumer marketer.

And what got me going on segmentation, I was listening to a podcast this week, and I listened

to I can't even tell you how many marketing podcasts every single week. I was listening to a podcast this week and I listened to,

I can't even tell you how many marketing podcasts every single week. I'm always trying to learn

stuff. And one of these podcasts was about segmentation. And it had this stat. It said something like,

by doing segmentation in your marketing programs, it can increase your ROI by 200%. And I was like,

okay, what do I do with that?

I can't take it. When you listen to some of these podcasts or webinars or whatever, and I don't

care what the topic is, and they give you a generic stat, and there's nothing that you could do

tactically behind it. You're like, why? So what? So that's not what I'm going to do. I'm

going to share with you very specific things that you could do in segmentation,

first basic, and then we're going to get to super segmentation and stuff that you really

...