Welcome back to What's Up this week from Do This, Not That.

This is our super short episode where you share new stuff going on this week that's interesting.

Please also check out our Ask Us Anything a little later in the week.

And then at the end of the week,

we do our longer episode where break down new big ideas and tactics you want to check out.

So what is going on this week? Something big from X, which is the old Twitter. They are going to

be removing like and retweet counts on all the posts in the feed soon.

So Elon Musk said this week, he said X, formerly known as Twitter, is definitely going

to remove the number of likes and retweets from feeds.

Just view count will show on the timeline.

This is a game changer. A lot of marketers,

a lot of individuals, they're really focused on getting their light counts up and their retweet

counts up. And I think it's going to be a big shift by removing these. Something we see that's

interesting on Instagram, actually from a performance standpoint from our research group, we found on a

similar kind of idea that when you post something on Instagram, unless you're like a Kardashian

and you get a billion likes and whatever, if you are a regular brand, a regular individual,

and you post something on Instagram, if you click hide like count, which after

you post, you click the three dots in the upper right hand corner of your post, and you click

hide like count on your posts, we actually see a 40% increase in engagement by that like count

being hidden because sometimes people don't like things where it only has a handful of

likes or comments, right? So if you actually hide the light count, it could be a great way to

boost your performance. So what else are we seeing this week? Google, their search, is testing

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