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Hey, Power at the Nation, I want you to buckle up for a hard-hitting podcast with Mr. Brendan Cullen from Madabolic.

For those of you guys not in the know, Matabolic is a franchise dedicated to making people strong. Shocker, I know.

They went through, they looked at a lot of the shortcomings of CrossFit in those early days

and really just leaned heavy into strength and are now on their way to franchising 50 gyms

and really selling the gospel strength and athleticism. As you know, those are some of my

favorite things. So buckle up, Mr. Brandon Cullen. I mean, obviously you got your start in the CrossFit space.

I mean, what did you, and this is pretty open-ended question, and I'm pretty sure I could answer.

What were the shortcomings that you observed in CrossFit that said, hey, you know what,

I'm going to try to do this in a better, more cohesive, better branded way.

Because if you think CrossFit is so much of the Wild West and it was even in those days,

that to come in and say, all right, we're going to go, I'm assuming it's a franchise type model.

Yeah, yeah, we franchise our model now.

Yeah.

So, I mean, a lot of problems that I saw in CrossFit. I'm sure

everybody has. But very few people decided to throw their hat in the ring and said, you know what,

let me bring a better product to market. Yeah. So I think I got to see when it went from being

this very cool behind the scenes thing to pop culture.

And that's what made us start really questioning things.

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