You should not be reinventing your pillars every single call. You should sit down one time and you

should figure out how do I explain this in the clearest way possible and then improve that from

there. And instead of creating a new version of every call and creating inconsistency, you stick

with the one time you sat down and you read those freaking three to four sentences for every pillar.

Hello, hello.

Welcome back to the podcast.

I'm excited for this one because this is a little, a little like almost hidden secret

that I found out on our open office hour call the other day that someone was struggling with.

And I'm like, oh my gosh, I bet this is what a lot of people struggle with.

And I bet this is why sales calls take people struggle with. And I bet this is why sales calls take past

60 minutes. And I'm sure this is why your energy is being drained. So one of the biggest

mistakes I see online coaches make on sales calls is they think the more they explain, the more likely

someone is to buy. And actually the opposite of that is true. The more complicated

that you make something, the more confused the prospect gets and a confused prospect doesn't buy.

So I was reviewing a sale, I was reviewing sales calls this week inside of IFCA from our closers.

And I noticed something that happens to every single smart coach, they know too much. And because they know too much about how to

actually help people, they start teaching instead of selling. It's a very, very, very natural

thing that happens, right? You have a person in front of you and you want to help them.

So in this episode, I want to break down why most coaches ramble on sales calls, why freestyling is hurting

the conversations and making them go way too long and confusing your prospect, and how to actually

structure your pillars so that you can keep your pitch very concise. This is going to make

your sales calls way more clear, way more effective. And if you get through this episode and you're

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