Welcome to the Startup CPG podcast.

Startup CPG is a launchpad and community for small brands.

We host interactive events and serve as a resource for insights and expertise to build a brand that's better for people and better for the planet.

We're really lucky to have Gregorio Santiago on our podcast today.

Gregorio spent the last few years discovering the most innovative entrepreneurs and brands

across wine, spirits, non-alcoholic drink categories.

We're going to talk today about what are the three main things you need to be paying attention to to really make sure your brand gets

out of your head and into messaging that really resonates with your investors or potential investors,

hopefully your investors, and your customers, the people who are actually going to be consuming

your product. As a beverage geek and a product developer, it's so amazing to talk about how the product was made.

What are all the nuances of the flavors?

But the reality is someone just wants to know when am I going to drink it, how I'm going to drink it, and like with who?

Gregorio has expertise from all sides of the equation. He's spent years in the wine

industry at E&J Gallo, started his own brand. So he's created these innovative products himself.

And he'll be telling us some successes and failures and lessons he's learned along the way.

I think there's been almost a little bit of a loss of focus

in the fundamentals of business.

People have been so focused on,

let's just solve the problem at all cost necessary,

and let's just make sure that we build this to a size at all cost necessary.

Really excited to share this knowledge with you you and I had so much fun chatting with

Gregorio for this podcast.

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