Ep.7 Running a Business, Being a Mother, Making it work with NEOM Founder, Nicola Elliott
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 901 Ratings
🗓️ 13 July 2021
⏱️ 50 minutes
🧾️ Download transcript
Summary
My guest today is Nicola Elliot, Founder and Creative Director of NEOM Organics - one of the first, and fastest growing wellbeing brands in the UK, which specialises in 100% natural fragrances. Nicola’s inspiration for NEOM came whilst working as a magazine editor, when she realised the wellbeing of her friends and colleagues was suffering due to the demands of their fast-paced lives. She chose to retrain in aromatherapy and fast forward to today, NEOM has 4 standalone stores and is stocked with renowned retailers. I'm so thrilled to have her on today.
Topics
Women in work and women in entrepreneurship
Turning a side hustle into a business
Identifying your ideal customer
Working mothers
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Transcript
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| 0:00.0 | It's the first customer of the day. |
| 0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
| 0:07.0 | Business is a numbers game and sum up has the tools you need to stay ahead. |
| 0:12.0 | With tap to pay, you can accept contactless payments using just your smartphone. |
| 0:17.0 | And with our free business account, you can manage all things money with zero hassle all in one place. |
| 0:24.4 | Make it count with SumUp. Download the app or find out more at sumup.com.uk. |
| 0:34.5 | Hey guys and welcome to another episode of Working Hardly Working. I'm going to go straight into it. |
| 0:42.6 | My guest today is Nicola Elliott, founder and creative director of Neum Organics, one of the first and fastest growing well-being brands in the UK, which specialises in 100% natural fragrances. |
| 0:53.4 | Nicola's inspiration for Neon came while working as a magazine editor |
| 0:56.5 | when she realised the well-being of her friends and colleagues |
| 0:59.1 | was suffering due to the demands of their fast-paced lives. |
| 1:01.9 | She chose to retrain in aromotherapy and fast forward to today, |
| 1:05.5 | Neum has four standalone stores and is stocked with renowned retailers. |
| 1:09.2 | I'm so thrilled to have her on today. |
| 1:11.5 | We talk about everything from being a working mum to fundraising for a business, to working in a magazine. She was |
| 1:18.2 | editor of glamour, which is incredible and definitely a dream job for lots of people, to working in a |
| 1:22.8 | business to the hardest time she's had in business as well. And when she literally said that if someone had come in |
| 1:28.5 | and just said, you know, have a bit of money for this, |
| 1:30.2 | I'll take it off your hand, she would have gone there. |
| 1:31.7 | So I think it's really important in this episode |
| 1:33.7 | where we talk about the reality of the shitstorm |
| 1:37.9 | that is a business and that is running the business |
... |
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