Ep.6 Living a Life of Constant Improvement with Represent Clothing Founder, George Heaton
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 901 Ratings
🗓️ 6 July 2021
⏱️ 41 minutes
🧾️ Download transcript
Summary
My guest today is George Heaton, Co-Founder of luxury British streetwear brand Represent. Represent was founded by George and his brother Mike in 2012 after he started creating T-shirts while studying at the University of Salford. The brand now has more than 150 stockists worldwide, including Selfridges and Harvey Nichols in the UK. Inspired by British designs, the brothers showcase their ranges at top fashion destinations worldwide, and their pieces have been featured in top publications from British GQ to Vogue Paris. I discovered George and Represent recently and was instantly struck by their strength of brand, a quality as essential as it is rare in creating a powerful business today. I’m delighted to be joined by George today.
Topics
How Represent made the transition from T-shirt brand to a high-end streetwear
Rules to live your life by
Pivoting a business
Conscious scaling vs. going viral
How Represent found its USP
The rule of continuous improvement
Knowing your strengths
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Working Hard, Hardly Working is produced by Burning Bright Audio, the series producer is Ben Tulloh, editing by Hunter Charlton and video editing by Ben Tulloh.
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Transcript
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| 0:00.0 | It's the first customer of the day. |
| 0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
| 0:07.0 | Business is a numbers game and sum up has the tools you need to stay ahead. |
| 0:12.0 | With tap to pay, you can accept contactless payments using just your smartphone. |
| 0:17.0 | And with our free business account, you can manage all things money with zero hassle |
| 0:21.8 | all in one place. Make it count with SumUp. Download the app or find out more at sumup.com. |
| 0:29.2 | UK. |
| 0:34.3 | Hi everyone and thank you for tuning in to today's episode. I'm really excited for you to listen to this one. |
| 0:42.2 | We talk all about habits and about what you do outside of work informing your work itself. |
| 0:48.2 | So not just about self-care, not just about all of these different things, but the actual whole |
| 0:52.6 | lifestyle of improvement, of |
| 0:55.2 | betterment, of the fact that if you improve yourself by 1% every day, you are very much benefiting |
| 1:00.2 | from continuous improvement, compound improvement. So, with that, let me introduce him. My guest |
| 1:06.5 | today is George Heaton. He is co-founder of luxury British streetwear brand Represent. |
| 1:12.1 | Represent was founded by George and his brother Mike in 2012 after he started creating |
| 1:16.7 | t-shirts while studying at the University of Solford. The brand now has more than 150 stockets |
| 1:22.3 | worldwide, including Selfridges and Harvey Nichols in the UK. Inspired by British designs, |
| 1:28.1 | the brothers showcase their ranges |
| 1:29.6 | at top fashion destinations worldwide, |
| 1:32.0 | and their pieces have been featured in top publications |
| 1:34.4 | from British GQ to Vogue Paris. |
| 1:37.0 | I discovered George and represent recently, |
... |
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