This is Trend Following Radio, where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Coval.

Not filtered, raw, honest.

That's my passion.

My guest today is Scott Belski, an American entrepreneur, author, early stage investor,

best known for co-creating the online portfolio platform, Behance, which he later sold to Adobe.

That's always a good thing.

A story about an entrepreneur starting from scratch and selling out to Adobe. Damn,

love those kinds of stories. Always inspirational. Today, Scott and I discuss his newest work,

his newest book, The Messy Middle, Finding Your Way Through the hardest and most crucial part

of any bold venture.

Let me be blunt. Scott has put together a deep dive. This is the detail. This is the nitty-gritty.

It's really, ultimately for me, it's that philosophical foundation. Here's how to think. In a day and age, we're too many

people don't think about anything. Or if they do think, for some reason or another, they've got

the whole process of thinking wrong. Scott's got a secret decoder ring on that.

I think you will really enjoy his newest book.

Without further delay, let me jump right into my conversation with Scott Belski.

So Scott, I want to jump in with something, uh something hopefully a little interesting. And I love this line. And hopefully I'll be the only person that starts an interview with you with this particular

line. Scott, keep making a ruckus, Seth. I love that. I love that. I love that. First off, I love the man

himself who we're talking about, which is Seth Godin. Let's open this up a little because I know

there's some backstory here. I know there's obviously a personal relationship. Why don't you

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