Ep. 694: Ken Kocienda Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 17 September 2018

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Ken Kocienda, a software engineer/designer at Apple for over fifteen years. After being introduced to the internet in 1994 he taught himself computer programming and made his way through a succession of dot-com-era startups, before landing a job at Apple in 2001. He worked on software teams responsible for creating the Safari web browser, iPhone, iPad, and Apple Watch.

The topic is his book Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.

In this episode of Trend Following Radio we discuss:

Pyramid of demos
Steve Jobs thought process
Apple company philosophy
Completely present in the moment
Reality distortion field
Creative selection
Green Bay Packers and Vince Lombardi

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

Click on a timestamp to play from that location

0:00.0	This is Trend Following Radio, where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Coval.
0:24.0	Not filtered, raw, honest.
0:27.4	That's my passion.
0:33.3	I have one of those behind the scenes guests today.
0:38.6	Ken Kossienda.
0:40.9	Ken was on the ground floor right there in Apple's heyday, the golden age of Steve Jobs,
0:49.8	directly responsible for the innovations, the insights that allow us to use, for example, the keyboard on our iPhone.
0:58.9	Ken's background is amazingly not expected. A liberal arts guy. And in his work, he really explains that symbiotic
1:08.9	relationship between software and product development
1:12.3	for those that have never even thought about programming a computer.
1:17.6	It's one of those behind-the-scenes accounts where you just say, wow, how cool that Apple pulled
1:26.1	everything off. And even further, you can't help but say, even with all the positive things said so far,
1:34.4	wow, Steve Jobs was an amazing guy.
1:38.8	I really enjoyed this conversation with Ken Kossienda talking his new book,
1:44.1	Creative Selection, Inside
1:46.3	Apple's Design Process, during the Golden Age of Steve Jobs. I hope to have him on again,
1:53.3	but to start, please enjoy our first conversation. So I was thinking, you know, in preparation of this conversation, I literally went back to Wikipedia and I'm trying to figure out what was the exact first Apple model that I had. And I think 1990 it was either an LC or a classic. I've never owned a
2:20.4	PC. I'm a very, very biased interviewer for this conversation today. Never purchased one PC in my life.
2:29.5	Well, as an Apple enthusiast and a former Apple employee, I'm glad to hear that your biases run as they do.
2:35.7	You know, I was thinking, though, back to the early 90s for me, as an Apple owner, a Mac owner back then,
	...

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