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perfect find today. You're listening to The Reinvention Project with Jim Rome podcast.

Welcome to episode 69 of the Reinvention Project with Jim Rome. What's going on? I have a tremendous in-studio guest this week that I know you all know, admire, and respect, who has just

written a groundbreaking book that I believe we'll be talking about for decades to come.

The book is called The One Truth, and it's written by the prolific author and keynote speaker,

John Gordon. Now, John is a personal friend of mine, and he's somebody I lean on and consult with

frequently in this space, somebody that I could not admire any more than I do when it comes to

grind, relentlessness, proficiency,

and the pursuit of improving himself and everybody he comes into contact with, as well as

those who tap into all of his content and resources. What I'm saying is this is just a different

breed of cat, which brings me to a point or two that I want to make before I share this

amazing conversation.

Now, you've heard the phrase iron sharpens iron. I have a confession. I feel like I function and

perform at a pretty high level, daily and consistently, that I grind and produce a quality product.

But if I'm being honest, it's not enough. I can do better. I can

work harder. I can be more creative, more driven. I mean, sure, I've done this 30 plus years. So,

no one cares what you've already done, the show you've already produced or hosted, the book

...