Welcome to the tailored life podcast, the one and only fitness and nutrition podcast that goes way beyond just training and nutrition.

I am your host, Cody McBroom, and today I am interviewing James Fitzgerald, the founder of OPEX Fitness.

I had that James on once before back when it was the Boom Boom Performance podcast,

and the company was Boom Boom Performance.

This must have been two years ago, maybe more.

So it's been a while since we've had him on, but OPEX is a group.

It's a company that I would consider friends of ours.

We align on many different

realms of fitness and coaching thought processes and philosophies. And I've had many,

many conversations with not just him, but many people within the company. So it's a, it's a

company I'm a fan of. They put out a lot of content, a lot of educational resources for coaches,

all of which that I align with and agree with quite a bit. And it was cool to have James on to talk about really his

philosophy behind fitness, the fitness industry, where the fitness industry is headed, both the

good and the bad, what they are hoping to do in order to change the bad of where the fitness

industry is headed, which is very aligned with what we are trying to do at tailored coaching

method. Because like us, they believe trying to do at tailored coaching method.

Because like us, they believe in individual design, tailored coaching programs, and a very

relation-based or connection-based coaching relationship, I should say.

And really just how algorithms and automation and these systems and softwares, although they can

be added into what we're doing to create more of a

personal connection, which we do, right? We have the Taylor Trainer. That is a software. We couldn't do it

without. But we talk a lot about why algorithms and automation and softwares that take the human

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