If you keep digging at the very bottom, you find lube, condoms, and even a vibrator, just in case

a freakoff breaks out, right? I'm just standing there like, damn, this hotel gets me.

What up, guys? Welcome back to the FitBiz podcast. Today I'm going to share with you what

Loub and a vibrator in a hotel mini bar taught me about client retention. Okay, so hell of a hook,

right? Now, here's the thing. Let me take you through the whole

backstory. We've now hosted our fourth legacy mastermind event out of the 10 that we've done at the exact same hotel in Nashville. And most of it has to do with what I call the mini bar experience. And this sounds weird, but just hear me out. All right, stick with me. So I'm going to share with you how this mini bar lesson really changed how I think about retaining clients. And if I were to relaunch my health and fitness coaching business,

I'm also going to share with you the five things that I would do to create this sort of mini bar experience to make it impossible for clients to want to leave your program. And these are some of the things that we're also going to be implementing in our business to help our retention, which is already strong. We have an average of like 19 to 20 month retention. about 70% of our clients end up staying in one way or another. LTV is about 18k. But these are things that I would do if I were to want to make my clients overwhelmed with the amount of personalization value and to make them just say like, damn, this program gets me. I feel like this, you know, it's a part of the culture that I embody, right? Like, I feel like I'm at home. So let me take

through the backstory. So again, a few weeks ago, we hosted our 10th Legacy Mastermind event. This is where we had about 90 of our clients. These are our high level clients. They're averaging about 25K a month. We've got some that are in the room that are doing up to 300k a month. We've got some that are doing 7 to 10.

So again, the average is around 25K.

And it's our fourth time that we've hosted this at the Virgin Hotel.

Now, we could have chosen to host our event anywhere. These events cost us between $60,000 and $80,000, but we chose the Virgin for the fourth time. And here's why. I walked in my room, opened the mini bar. And, well, first, like, I just love the hotel.

And I didn't really know exactly why, right? But every time we'd hosted an event in Nashville, I would tell our operations manager, like, let's do the virgin, let's do the virgin. And basically everybody was like, yeah, for sure. And anyways, so this is when it hit me as to why that's the case. So I walked in my room, opened the mini bar,

and I was like, yeah, this is why I would keep coming back.

This mini bar is and I was like,

yeah, this is why I would keep coming back. This mini bar is basically like my entire personality in snack form. So they had like baked lays, you know, if I'm trying to be a little healthy. Then they had like full size sea salt and vinegar chips, like one of my favorites. You know, if I'm like, yellow, fuck it, let's go full fat. They had hangover recovery packets, Advil, Tylenol, some really good smoked almonds, like basically every type of M&M you could want, Oreos, cheeses, you know, for if you stumble back into the room and you're like, fuck it. They also had the best gummy bears I've ever had. Drink selection was on point. Obviously, the alcohol was like any kind of alcohol you could possibly want. I wasn't drinking at this event, but all to say. And then if you keep digging at the very bottom, you find lube, condoms, and even a vibrator, just in case a freak off breaks out. Right. I'm just standing there like, damn, this hotel gets me. Right. And so again, the lesson is like, this is how you build loyalty. So they don't just

toss random snacks in. They nail the details that make you say, damn, like, okay, this hotel

gets me. They know their ideal customer avatar. Usually like fit, you know, late 20s to probably

late 40s, people who are like health conscious, but also in Nashville just have a great fucking time, right?

And it's like, that's me.

And listen, great businesses are not just built on big, flashy promises.

They're built on small, unforgettable touches that make people feel understood.

Okay.

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