If you can start to position around this, you go from a generic longevity coach competing with

these wellness gurus who are having their clients, you know, just do yoga and drink green

smoothies.

And instead, you become a specialized anti-aging authority for executive men.

So now this is going to allow you to no longer just sell fitness, right?

You're now going to sell masculine longevity to men who will pay premium prices to avoid feeling old, weak, and dependent on medical interventions. What's up, guys? Welcome back to Fitness' Podcast. Jordan here, your co-host. And today we're doing our content makeover series where I'm going to fix this person, this dude David, a good friend of ours. I'm going to fix his Instagram to 2X's lead generation in the next couple of minutes.

And so if you're looking at this or watching this on YouTube, you'll see David's Instagram here,

but just imagine if you're listening. I'm looking at it. And David is targeting one of the most

lucrative markets in fitness. It's men over 50, right, who are scared of aging. But here's

the problem. His bio says, simply put, i help people over 50 live their longest healthiest

life uh not with pills but a complete lifestyle overhaul it's so generic and it sounds just lame

honestly and it sounds like every other wellness coach plus if you look at the content he's posting

to women with like tremor things and with with like hashtags of like infinite

game of life there's there's no real focus and clarity so I'm about to show you how to turn

his Instagram and lead generation strategy into a money money printing machine y'all let's get

into it number one mistake number one there's not enough niche focus and the positioning is very

generic so as bio says I help people over 50.

You know, again, it's not focused enough. Complete lifestyle overhaul. It's not clear.

It's overwhelming and vague. And his content is kind of all over the place. We're posting about

women's tremors while his brand suggests a little bit more of like a masculine longevity.

So there's no clear, no clear target between

men versus women or busy professionals versus retirees. And then there's like this not with

...